CPQ to Revenue Cloud: what end-of-sale means and how to plan ahead
Salesforce’s CPQ end-of-sale signals a shift to Revenue Cloud (now Agentforce Revenue Management). Discover why planning your transition now can unlock efficiency, AI insights and end-to-end revenue management.
In March 2025, Salesforce confirmed that CPQ had entered end-of-sale status. This doesn’t mean CPQ is going away immediately, but it does signal a shift in Salesforce’s innovation and investment toward a different product. That product is Revenue Cloud Advanced, or Agentforce Revenue Management, as it has been renamed since Dreamforce 2025, reflecting the platform’s evolution toward AI-powered revenue operations. If your business relies on CPQ today, understanding what this means – and preparing for the future – is critical.
CPQ end-of-sale: understanding the change
The end-of-sale for Salesforce CPQ means new customers can no longer purchase the product, and Salesforce is channelling future innovation and feature development into Revenue Cloud (Agentforce Revenue Management). While existing CPQ customers can still use the product and renew contracts, the most significant updates and enhancements will roll out exclusively to Revenue Cloud Advanced (Agentforce Revenue Management).
While your current CPQ environment remains fully functional, Salesforce’s end-of-sale announcement signals a clear shift in direction. Future features, AI-driven insights and deeper integrations will only be available on the advanced platform. Migrating to Revenue Cloud is more than staying aligned with Salesforce’s roadmap. It’s an opportunity to future-proof your revenue operations and unlock next-generation capabilities.
Why it matters for CPQ customers
Salesforce CPQ will keep running for now, but all new features, AI tools and integrations are moving to Revenue Cloud. Waiting too long to plan your migration could leave you scrambling when support eventually ends or expert help becomes harder to find.
Starting early gives you time to transition smoothly, take advantage of emerging technologies and streamline your revenue operations. By planning ahead, you maintain control over timing, budget and resources – ensuring your business stays ahead of industry changes.
With this in mind, let’s look at how to chart your path from CPQ to Revenue Cloud.
From CPQ to Revenue Cloud: planning your migration path
You don’t need to panic, but you do need a plan.
While it’s possible for some organisations with a simple CPQ setup and experienced internal teams to manage the migration themselves, our strongest recommendation is to partner with experts for this transition. Even seemingly straightforward migrations can reveal unexpected complexities, especially as systems scale, requirements evolve or integrations deepen.
As a Salesforce partner, VISEO can help businesses plan and execute their path from CPQ to Revenue Cloud. VISEO brings not just technical expertise, but proven methodologies and a strategic perspective to help you avoid costly mistakes and accelerate your time to value. For most businesses, this support ensures the migration is not only smooth but also optimised to unlock the full benefits of Revenue Cloud.
A typical migration from CPQ to Revenue Cloud can be thought of in three key steps:
Step 1: Assess your current CPQ set-up
Understand existing workflows, pricing rules, approvals and integrations.
Step Two: Map functionality to Revenue Cloud Advanced
Identify which processes can be carried over, simplified or improved in the new platform.
Step Three: Plan resources and timelines
Allocate internal teams, schedule key milestones and ensure adequate testing and training once your data conversion has been completed.
Beyond CPQ: business benefits of Revenue Cloud
Migrating to Revenue Cloud offers benefits beyond what CPQ already delivers. While CPQ handles quoting well, Revenue Cloud connects quoting, ordering, billing and revenue recognition into a single, unified system. This end-to-end approach reduces manual handoffs, improves accuracy and provides better visibility across the revenue lifecycle.
Your team also gains AI-driven insights to optimise pricing, discounts and renewals, while customers benefit from self-service capabilities for upgrades and add-ons. The platform scales to support complex products, subscription models and global operations – capabilities that CPQ alone may not fully handle.
If CPQ helped you sell smarter, Revenue Cloud helps you manage revenue smarter. And that’s across the entire customer lifecycle, not just the quote.
Next steps to plan your path
If you’re unsure when or how to begin, the best approach is to start the conversation now. Understanding your options and preparing a plan ensures your business stays ahead of the curve. As one guiding principle: you don’t need to panic, but you also don’t want to be the last business scrambling when CPQ finally sunsets.